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BizBOXTV – Online Video FAQ’s

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  • Video Basics
  • 1. Why do I need video?

    Online video offers your business / brand an unparalleled opportunity to get it's message across and to tell it's story(ies) to people searching for what you offer. With the digital revolution obviously upon us, consumers expect to see video. In fact, many people are now filtering online searches to include only business that offer video content.

    - Videos are 50x more likely to appear on the 1st page of search results
    - Video makes your website & emails sticky
    - More video = more sales

    Some of the clear – and obvious – benefits of web video for businesses are:
    - Expressing who you are and what you’re all about
    - Educating viewers about your products, services and brand
    - Positions you as an industry leader

    “Putting video online and on websites has been a huge success. Marketers gave us hundreds of great examples touching on dozens of ways in which adding video to their site has had a positive impact on sales, lead-generation, use of the site, and improved customer relations”. ~ Marketing Sherpa
  • 2. What are some ways businesses use video?

    Businesses both small and large are using online video to their advantage in so many ways:

    - Corporate and business profiles
    - Client testimonials
    - Sales presentations
    - Product introductions and demonstrations
    - Team bios and profiles
    - Q & A expert series
    - Original Web TV content
    - Video blogs
    - Event promotion and coverage
    - On-location events and tradeshows
    - Recruitment and training
    - Executive and staff presentations
    - In-store
    - Video press releases
    + more.

    No matter what use your business finds for video, it is easily experienced on-demand. It’s like being able to deliver your best sales pitch 24/7, and to a worldwide audience, at that.
  • 3. How good is video for SEO?

    Online videos are 50x more likely to appear on the first page of search results. This fact alone makes online web videos one of the most powerful marketing and SEO tools you can have in your arsenal. In a nutshell, web video leads to both higher conversion rates and more organic web traffic to your website – which in turn leads to even more conversions.

    ... + with YouTube being the second-largest search engine, it simply makes sense to have a presence there.
  • 4. Should I use video on Social Media?

    Video is the #1 way to connect and engage with people via Social Media. Video links are shared 4-5x more often than any other types of content, such as status updates or article links.

    If you or your business is tweeting or on Facebook or using any other social media platform, you must consider rolling video into the mix of your engagement strategy.

    Bottom line - it works.
  • 5. What is the BizBOXTV Video Production Process?

    PRE-PRODUCTION
    Once you have purchased one or more BizBOXTV videos, your Creative Director will work with you to create the overall vision for your production(s). Our job is to ensure your video portrays you and your business in it's best light.

    SHOOT DATE
    Generally, we are on-location at a client's business for approximately 2 hours. Depending on the nature of your video, we will 'interview' you and/or people in your company and then capture creative b-roll (video visuals) of you in your space, your business location, products + anything else you want to highlight, etc... until we have enough dynamic video to accurately 'tell your story' via video.

    POST-PRODUCTION
    Once we have captured all of the required video for your BizBOXTV production, we enter post-production phase in which we weave your story together. Your video is edited, branded & paired with a music track that matches the energy/feeling you want your video to portray. We ask that you please ensure your Creative Director has your branding/graphics prior to the shoot date to ensure no delay in the process.

    REVIEW
    Approximately 2-3 weeks after your shoot date - your BizBOXTV video will be ready to review. We will upload your video to our online private viewing channel for you to review, and provide feedback. If you would like any changes to be made, please submit them to us within a couple of days so we can make the necessary tweaks in a timely fashion. We pride ourselves on the fact that 95% of BizBOXTV videos are approved after first review!

    DELIVERY
    Once your BizBOXTV video is complete and has been approved, we will upload the final version to BizBOXTV's YouTube Channel and to our online cloud to deliver you a direct download link.

    USE
    You are also encouraged to upload your BizBOXTV video to your own YouTube Channel, place it on your website and share it via Social Media... among any other uses you deem suitable. Your BizBOXTV video will likely become the most valuable tool you have in your marketing/advertising toolbox... and we encourage you to use it in as many ways as you deem fit.
  • 6. What interview questions will be asked during my shoot?

    BizBOXTV videos are designed to 'tell your story'... and so our Brand Journalist will ask you questions to draw that content from you.

    Some of the general brand storytelling questions we may ask include:
    - What is the founding story of your business?
    - What products/services do you offer?
    - From a client/customer perspective what is it like working with your company?
    - What feedback do you hear from your clients/customers?
    - What sets you apart from the competition?
    - Why do you love what you do? Why are you passionate about your biz?

    During the pre-production phase, your Creative Director will hone in on specific messaging points that you want to get across in your video. Then, we create questions around that to ensure the accurate messaging comes across in your BizBOXTV video.

    We keep it fun, light & casual... so don't worry - we'll ask you as many times as we need to, to ensure we capture you and your message in the best way. Plus, everything is edited & that's where 1/2 of our creative magic happens... Rest assured, our job is to make you and your business shine!
  • 7. What if I don\'t want to be on-camera?

    Many clients BizBOXTV has worked with have said they were nervous at first... but our approach put them at ease. "Great experience, and the crew was fantastic at removing the angst associated with getting in front of a camera. They really made creating a high-quality video much easier than we thought it was going to be..." - Cliff Stevenson, Calgary REALTOR While we do encourage putting a 'face' to a brand for connection purposes, we understand that some people have no interest in doing so. BizBOXTV also offers Professional Voice-Over services or we can create a visual + music-only masterpiece to tell your story via video. We have also used Actors in various creative concept pieces as well. Video really does lend itself to a variety of creative approaches for brands, and we look forward to creating one that fits yours perfectly!

 

Calgary Online Video Production Advertising

The post BizBOXTV – Online Video FAQ’s appeared first on Calgary Video Production - BizBOXTV.


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